Privacy policy
PRIVACY POLICY
Last updated: 13 August 2025
This Privacy Policy describes how Eartha & Wolf (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
WHAT PERSONAL INFORMATION WE COLLECT
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
INFORMATION WE COLLECT DIRECTLY FROM YOU
Information that you directly submit to us through our Services may include:
- Basic contact details including your name, address, phone number, email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
- Account information including your username, password, security questions.
- Shopping information including the items you view, put in your cart or add to your wishlist.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
- Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
When you interact with our business on platforms like Facebook or Instagram, or when you engage with our advertisements, we may collect the following types of personal data directly from you:
- Account Information: Facebook/Instagram Profile Data: If you contact us through Facebook Messenger, Instagram Direct, or other Facebook/Instagram features, we may collect your name, profile picture, email address, and any other information associated with your account that you provide directly through those platforms.
- Communication and Interaction Data: Messages and Comments: If you comment, message, or engage with our posts and content on Facebook or Instagram, we may collect any personal data you provide, such as your text responses, reactions, and other feedback.
- Ad Interactions: Engagement with Ads: If you interact with our advertisements on Facebook or Instagram (for example, by clicking on an ad, liking a post, or engaging with the content), we may collect data regarding your interaction with the ad, including your IP address, device type, and actions taken after viewing the ad.
- Device Information: Device and Browser Data: When you interact with our business accounts on Facebook or Instagram, we may also collect information about the device and browser you are using, including operating system, device identifiers, and internet protocol (IP) address.
- Location Data: Geolocation Information: If you use location-based features on Facebook or Instagram (e.g., sharing your location), we may collect location data when you choose to share it with us through those platforms.
- Survey and Feedback Responses: Customer Feedback: If you participate in surveys, polls, or give feedback through Facebook or Instagram features, we may collect the information you provide.
RECRUITMENT DATA:
When you apply for a role, either speculatively or in response to a job advertisement, we collect, store, and process personal information necessary for assessing your suitability for a/the position. We are committed to protecting your privacy and complying with UK data protection laws, including the General Data Protection Regulation (GDPR).
What Recruitment Data We Collect:
We may collect the following information as part of the recruitment process:
- Contact details, such as your name, email address, and phone number
- Information provided in your CV or resume, such as work experience, education, and skills
- References and other information provided by third parties with your consent
- Any additional information you share with us during interviews or assessments
Purpose of Data Collection
We collect this information to evaluate your qualifications for employment, manage communications with you, and make informed hiring decisions.
Legal Basis for Processing Recruitment Data:
The legal bases for processing recruitment data include our legitimate interest in identifying and recruiting suitable candidates and, in certain cases, your consent (e.g., for obtaining references).
Recruitment Data Retention:
We retain your personal data for the duration of the recruitment process. If unsuccessful, we will keep your data for up to 12 months, unless you request its deletion sooner. For successful candidates, data will be retained in line with our Employee Privacy Policy.
Recruitment Data Security:
We implement appropriate technical and organisational measures to secure recruitment data against unauthorised access, loss, or alteration.
Recruitment Data: Your Rights:
Under GDPR, you have the right to access, correct, delete, or restrict processing of your personal data. You may also object to processing based on our legitimate interests and request data portability.
INFORMATION WE COLLECT THROUGH COOKIES
When you visit our website, we automatically collect certain information about your interaction with our Services (“Usage Data”) through the use of cookies, pixels, tags, and similar technologies (“Cookies”).
Depending on your consent choices, Cookies may collect:
- Device and browser information: such as your device type, operating system, browser type, and settings.
- Network and connection details: such as your IP address, network provider, and time zone.
- Site usage information: such as the pages you visit, how you navigate the site, what you click on, and how long you stay.
- Advertising interactions: if you consent to advertising cookies, we and our partners (e.g. Meta, Google, Pinterest) may collect data about your activity to show you relevant ads on other websites or platforms.
Account-related activity: if you are logged in, we may associate cookie data with your account to support functions such as remembering your basket, login status, and preferences.
Some of these cookies are set by us (first-party cookies), and some are set by our trusted partners (third-party cookies). For details of each cookie, who sets it, and how long it lasts, please visit our Cookie Preferences panel.
You can manage or withdraw your cookie consent at any time via the Cookie Preferences link.
INFORMATION WE OBTAIN FROM THIRD PARTIES
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify and DHL.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
We may receive information about you from third-party platforms like Facebook and Instagram, including data related to your interactions with our ads, profile information, and engagement metrics, which are shared as part of our use of Meta’s business tools and services.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.
HOW WE USE YOUR PERSONAL INFORMATION
- Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites, including platforms like Facebook and Instagram. Through Meta's business tools, we may also deliver targeted ads and measure ad performance across these platforms, helping us to refine our marketing efforts and enhance your experience.
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
- Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
COOKIES & SIMILAR TECHNOLOGIES
We use cookies and similar technologies (such as pixels, tags, and local storage) to make our website work, improve your shopping experience, and help us market our products. These may be set by us (first-party cookies) or by our partners (third-party cookies).
How We Use Cookies
We group cookies into the following categories:
|
Category |
What they do |
Consent needed? |
|
Strictly necessary
|
Enable core site functions like security, shopping cart, and account login. Without them, the site cannot function properly.
|
No |
|
Performance / Analytics
|
Help us understand how visitors use the site so we can improve performance and content. Examples: Google Analytics, Shopify analytics cookies.
|
Yes |
|
Functionality
|
Remember your preferences, such as language and location, to personalise your experience.
|
Yes |
|
Advertising / Targeting
|
For example, Google Ads, and Pinterest, to deliver relevant ads and measure their performance. This includes the Meta Pixel, which may link your browsing data to your social media profiles |
Yes |
Meta Pixel & Other Advertising Tools
When you consent to advertising cookies, we may use Meta Pixel and similar tools to track your interactions on our website and to show you relevant ads on platforms like Facebook and Instagram.
Meta may combine this data with information you’ve given them or that they’ve collected elsewhere, in accordance with their Privacy Policy.
These tools will only run if you have given consent for Advertising / Targeting cookies.
Your Consent Choices
When you first visit our website, you will see a banner that lets you:
- Accept all cookies
- Reject all non-essential cookies
- Manage cookie settings (choose which categories to allow)
Rejecting cookies is as easy as accepting them. You can change or withdraw your consent at any time by clicking the Cookie Preferences link in the footer of our website.
Up-to-Date Cookie List
For a full, always up-to-date list of the cookies we use, including their names, who sets them, what they do, and how long they last, please visit our Cookie Preferences panel. This list updates automatically if we add or remove cookies.
Strictly Necessary Cookies
These cookies are always on because they are essential for our website to function and do not require your consent under UK law.
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners, including Shopify, to provide services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
- We may share your personal data with third-party service providers and platforms that support our marketing and business operations. This includes Meta Platforms, Inc. (owner of Facebook and Instagram), in cases where we use Meta's business tools such as advertising, analytics, or integrations between platforms. Personal data may be shared across Meta platforms to provide targeted advertising, measure campaign performance, and enhance user experience.
We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":
|
Category |
Categories of Recipients |
|
Identifiers such as basic contact details and certain order and account information Commercial information such as order information, shopping information and customer support information Internet or other similar network activity, such as Usage Data |
Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers) Business and marketing partners Affiliates |
We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.
We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.
|
Category of Personal Information |
Categories of Recipients |
|
Identifiers such as basic contact details and certain order and account information |
Business and marketing partners |
|
Commercial information such as records of products or services purchased and shopping information |
Business and marketing partners |
|
Internet or other similar network activity, such as Usage Data |
Business and marketing partners |
USER GENERATED CONTENT
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties. THIRD PARTY WEBSITES AND LINKS
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
When you interact with our content on social media platforms such as Facebook or Instagram, or when we use Meta tools (e.g., Ads Manager, Meta Pixel, or account integrations), personal data may be collected and shared between these platforms. Meta may use this data in accordance with its own Privacy Policy.
This integration allows us to:
- Show relevant advertisements to users on both platforms.
- Analyse how users engage with our content and services.
- Use insights to improve our marketing and website performance.
CHILDREN’S DATA
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
SECURITY AND RETENTION OF YOUR INFORMATION
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the “sale” or “sharing” of information for the device and browser that you use to visit the Site.
- Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
You have control over how your data is used on third-party platforms like Facebook and Instagram. To manage your ad preferences and privacy settings on Meta platforms, visit: https://www.facebook.com/adpreferences
We use Shopify's ad services such as Shopify Audiences to help personalise the advertising you see on third party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en
COMPLAINTS
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
INTERNATIONAL USERS
Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
CONTACT
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at customercare@earthaandwolf.com
For the purpose of applicable data protection laws, we are the data controller of your personal information. Our representative in the UK is Melanie Scott-Avis.